PlayStation 2 Brand Campaign
Creative Content rich brand campaign based around the concept of Human Conversion and the PlayStation brand positioning of ‘The Third Place’ Produced 3 sequential press executions in 25 titles across Europe, and bound in ‘press special’ execution with building acetate sheets in 2 UK titles, “Dazed” and “Sleaze Nation” Results Generated PR, campaign was awarded Best of European Advertising by America’s ‘Print’ magazine.